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SEAT’S NEW SALOON
Last Updated on Saturday 21st June 2008 at 14:19
SEAT’S NEW SALOON WILL BE CALLED ‘EXEO’
The name of
SEAT’s new entrant in the important upper-medium market (whose
protagonists include the Ford Mondeo and Vauxhall Vectra) is today
revealed as ‘EXEO’.
Pronounced
‘Ex-ay-o’, the newcomer is scheduled to go on sale in 2009, and is a
prime example of the Spanish brand’s intention to expand into new
market segments.
The SEAT EXEO is
an elegant, dynamic saloon boasting exceptionally high quality and
outstanding technology which together accurately reflect SEAT’s
personality – design, sportiness and liveliness.
Faithful to SEAT’s Mediterranean roots, the new designation stems from the Latin word exire,
which means ‘to go beyond’ or ‘to go further’. The name differs from
all other current SEAT model denominations, and is symbolic of the
beginning of a new period for the company. The successful names of
SEAT’s current models will be maintained.
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