New ‘Specialist’ dealer network to market all-new Mazda3 MPS
- Nationwide network of Mazda3 MPS dealers to offer a superior customer experience
To celebrate the
introduction of the all-new, high performance Mazda3 MPS on 1 October,
Mazda is establishing a select nationwide network of dealers to operate
its new ‘Mazda3 MPS Specialist Dealer Programme’.
This new
specialist approach to sales of the Mazda3 MPS is designed to provide
prospective customers with an enhanced, more performance-orientated
customer experience. Every ‘Specialist’ dealer will have a Mazda3 MPS
demonstrator, two dedicated MPS sales staff, an MPS-branded area of the
showroom, access to a priority new car ordering system and will be
running frequent Mazda3 MPS customer events.
“The all-new
Mazda3 MPS is our fastest-ever hatchback, delivering sensational
performance, with 0-to-62 mph taking just 6.1 seconds. This car
delivers phenomenal levels of grip, superb steering accuracy and
unrivalled ‘fun-to-drive’ motoring,” comments Mark Cameron, Sales &
Marketing Director, Mazda UK.
“We believe a
more specialised approach is required to successfully market this
amazing car and to exceed the expectations of both new and existing
Mazda3 MPS customers. Our new ‘Mazda3 MPS Specialist Programme’ is
creating a dealer network that will guarantee customers a premium
retail experience dedicated to their particular model of choice,” adds
Cameron.
With 89 ‘Mazda3
MPS Specialist’ dealers across the UK, from Inverness to Plymouth and
from Aberystwyth to Norwich, the new programme will raise Mazda’s
renowned customer service to an even higher level.
Back in July, Mazda was ranked ‘top’ for the Automotive Sector in the latest UK Customer Satisfaction Index,
published by the Institute of Customer Service after questioning 25,000
adults. After claiming top place for the Automotive Sector, Mazda was
described as ‘best at meeting customers’ needs’ and was awarded a score
of 86 – 10 points above the sector average and three points clear of
its nearest competitor – to comfortably out-perform all other
prestigious and popular automotive brands.
The Top 10 priorities
used by the ICS to assess company performance were: overall quality of
product or service, being treated as a valued customer, speed of
service, friendliness of staff, handling of problems, handling of
enquiries, competence of staff, ease of doing business, being kept
informed, and helpfulness of staff.
The all-new
Mazda3 MPS goes on sale from 1 October, priced at £21,500
(on-the-road). Its insurance group is unchanged from the previous
model (17E), but with emissions reduced to 224 g/km (down 3 percent)
the new model qualifies for a lower (Band K) Road Fund License of £215
– a £190 annual saving over the outgoing model.
